Flipkart is trying to increase its customer base to 3,4 & 5 tier cities by establishing pickup locations. The concept is such that the concerned customer will be sent a text message regarding details of the orders and the pickup location for the same. The step is to be taken as a very big portion of demand is from such cities due to non-availability of infrastructure and logistical facilities create hurdles for the e-tailers. Flipkart aims at establishing 270 such pick-up or collection centers by the end of March 2017.
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